The Alice Collective, a new initiative to grow the My Neighbor Alice universe, has announced its first collaboration — a creative alliance with Persona Journey. Merging retro aesthetics with blockchain-powered experiences, the partnership marks the beginning of Alice’s expansion into new Web3 frontiers.
Key Takeaways:
-
Alice Collective’s first official partner is Persona Journey.
-
Joint events, retro-themed rewards, and content will roll out across both platforms.
-
A new “Prismatic Collection” of custom wearables and exclusive emotes is launching in Lummelunda.
-
Gamified tasks will offer players chances to earn $ALICE tokens and participate in airdrops.
-
Web3 creators can apply for grants to join the expanding Alice ecosystem.
At its heart, the collaboration brings My Neighbor Alice — a fully onchain multiplayer game built on Chromia — into contact with the vibrant world of Persona Journey.
Set in the Lummelunda Archipelago, Alice invites players to gather resources, build, and express themselves creatively through gameplay and NFTs.
A Creative Exchange of Nostalgia and Tech
Persona Journey is all about breathing new life into classic tech — think cassette players, old-school Polaroids, and even Betamax tapes — by fusing them with modern AI and Web3 elements.
The Alice team saw an opportunity not only to explore this shared aesthetic but also to collaborate with a community that’s genuinely passionate about digital culture. In turn, the partnership gives Persona Journey broader exposure to a new wave of Web3 players and creators.
Source: My Neighbor Alice
What Players Can Expect
Over the coming months, themed experiences will be hosted inside both My Neighbor Alice and Persona Journey. These include casual game nights, interactive livestreams, and exclusive emotes for use in Lummelunda.
The collaboration also debuts the “Prismatic Collection” — a new line of wearable NFTs that brings together Persona’s retro influences with Alice’s imaginative flair.
Ways to Earn and Participate
Beyond cosmetics and events, the partnership has a practical angle. Persona-themed challenges will appear on the Alice Rewards Boards, giving players opportunities to earn $ALICE tokens.
These challenges range from completing in-game objectives to taking part in social campaigns. The tokens themselves are used for in-game purchases and even governance decisions, meaning your participation could help shape the future of the game.
Alice Collective: Looking Ahead
For the Alice Collective, this is just the start. The team plans to bring more like-minded Web3 projects into the fold — those that share a focus on creativity, collaboration, and community. Developers and creators who are interested can apply for grants to join the Alice ecosystem and help co-create what comes next.
In a space that often moves too fast to savor, this partnership between My Neighbor Alice and Persona Journey offers something different: a chance to build, play, and create together, while honouring the past and imagining the future.
If this article, video or photo intrigues any copyright, please indicate it to the author’s email or in the comment box.