World spanning music conglomerate, Universal, has inked a deal with the Curio platform to launch a series of brand new collectibles. Through the partnership, the grand pairing will circulate NFTs based on Universal’s huge catalogue of stars.
The bigwigs at Universal have identified a huge potential in the Web3 and NFT sphere, thereby seeing it as way of bringing an interactive element to its portfolio, and enabling an entirely new revenue stream for the organization. To achieve this, they will create a score of NFT backed digital products to support their artists.
As a result, Curio will begin working on their first collection together immediately, with UK-based singer/songwriter Calum Scott dropping his first NFTs on the platform this coming March. So, music fans will have the opportunity to engage with their favourite artists on a level never experienced before.
We’re excited to announce our partnership with @UMG for its record labels and artists!
This unprecedented deal is only the beginning for entertainment/music NFTs 🚀
NFTs are one of the best new ways to give your top 10% of fans a way to gain access, status and so much more 🎉 pic.twitter.com/kLay9i3tsD
— Curio (@CurioNFT) February 17, 2022
Over recent months, Universal has identified a number of areas where it can utilize blockchain technology. Just last December, the music production company announced the fabricated BAYC NFT band, Kingshi, while also partnering with state-of-the-art avatar company, Genies. As a result, Universal is investing significant sums in the burgeoning tech, confident in its future application throughout the industry.
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