Next generation luxury brand, RTFKT, has continued its illustrious collaboration with parent company, Nike. This time, launching a brain-melting AR hoodie that exists in both the physical and digital dimensions.
The mighty fashion duo will launch a remarkable metaverse-ready NFT wearable, with an additional option to claim its real-life physical counterpart. The magnificent forward-thinking partnership will employ a ‘near field communication’ (NFC) chip, essentially providing a means for the digital asset to communicate with the stylish apparel, resulting in an augmented reality experience that will truly amaze and inspire all to behold it.
RTFKT x Nike AR Hoodie 🕊✔ pic.twitter.com/XZp3225b76
— RTFKT (@RTFKT) July 15, 2022
So, what on the face of it seems like an innocuous black hoodie, will come alive within the realms of augmented reality. A cacophony of tremendous non-fungible activity that allows owners to customize their unique clothing through the wonders of AR technology and effectively adorn their new awe-inspiring clothing with fine details such as wings, and probably a Nike ‘swoosh’ of some kind.
This latest instalment of technological wizardry will debut on July 21 to holders of CLONE-X and Dunks Genesis CryptoKicks NFTs. However, the limited supply will also drop on a first-come-first-serve basis, meaning there is no guaranteed allocation even for collectors.
Keep tabs on RTFKT Twitter for the mint link >> Here
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