NFT REVIEW NEWS Puma, Legitimate, and Roc Nation Sneaker Drop

Far reaching sports apparel giant, Puma, has partnered up with Web3 firm, Legitimate, and entertainment agency, Roc Nation. Together, launching an extraordinary homage to Hip-Hop through the application of physical trainers, NFT technology, and soulful new music.

For the intriguing partnership, Puma will has launched the ‘Evolution of the Mixtape’ collection of phygital sneakers. Essentially, featuring three musically-themed designs called ‘Cassette Tape,’ ‘Playlist,’ and ‘Disk,’ which provide hidden digital benefits to their owners.

Unlike standard sneakers, the ‘Evolution of the Mixtape’ collection features a Near-Field Communication chip embedded in the tongue. As a result, holders will be granted an exclusive NFT when scanning the device with their phones. Which, in turn will unlock previously unreleased songs by some of Roc Nations’ artists, as well as bonus artist content, behind the scenes footage, and images.

The sneakers are now available exclusively through shoe retailer, Footlocker, for $130 a pair. As a result, side-stepping the often-ludicrous prices that often cast a shadow over these kinds of drops. Unfortunately, however, the stylish new kicks are currently only available to those residing within the USA and its territories.

Puma Turns to Web3 to Reward Customer Loyalty

Following in the footsteps of fellow sporting goods manufacturer, Nike, Puma has turned to Web3 in order to engage with its customer base. Effectively, rewarding buyers of its products with additional content and amazing new opportunities. Over the last year, it has partnered with basketball star LaMelo Ball and the Gutter Cat Gang, launched NFTs with Manchester City Football Club, entered the Metaverse, and debuted the Super Puma Collection. Now however, it has taken a slightly more interesting pivot that arrives at the intersection of fashion, cutting-edge technology, and music.

Want more? Connect with NFT Plazas

Join the Weekly Newsletter
Follow us on Twitter
Like us on Facebook
Follow us on Instagram

*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

Source link

If this article, video or photo intrigues any copyright, please indicate it to the author’s email or in the comment box.

What do you think?

26 NFT Points
Upvote Downvote


I am the curator of the NFT Review Market News. If the document or content infringes any copyright, please point it out in comments and it will be promptly removed. To all the articles we include the link of the Resource that appears as Source Link If this article, video or photo intrigues any copyright, please indicate it to the author's email or in the comment box.

My Crypto Lawyer Sec News Arrestan a Alex Mashinsky, fundador de Celsius Network

Crypto Alerts Noticias Altcoins SHIB tendrá de los mejores rendimientos durante el próximo ciclo alcista, dice analista