NFT REVIEW NEWS Get Funky in The Sandbox with Jamiroquai

The good ol’ funk and groove vibes are coming to the metaverse! The Sandbox has partnered up with Jamiroquai, the seminal jazz-funk band led by Jay Kay, to bring the group’s free-spirited essence to virtual reality. Leading names in the music industry were involved in the fruition of the collaboration, including Bravado, Universal Music Group’s industry-leading brand management division.

For those who aren’t acquainted with some of the finest music of the 90’s, Jamiroquai is a legendary funk and acid jazz band from London. Known for the global smash, “Virtual Insanity”, and a string of hit albums and worldwide tours, the Grammy-winning band has sold more than 27 million albums worldwide. Its third album, Travelling Without Moving, received a Guinness World Record as the best-selling funk album in history.

A special venue is being built in The Sandbox for Jamiroquai, where fans can come together in The Sandbox for a bit of funk, freedom, and fashion and connect with their favorite band in a communal, digital space.

To celebrate the partnership, an exclusive Jamiroquai x Sandbox merchandise collection comprising a limited-edition t-shirt and keyring is available on store.jamiroquai.com. More details about the collaboration will be revealed in the coming months.

“We are delighted to be able to help deliver a new element of interaction between our artists and their fans,” said Racheal Redfearn, SVP A&R and Brand Management of Bravado. “The Sandbox allows artists to bring their music and creativity to the fan in a fully immersive experience. We are excited to be partnering with The Sandbox and can’t wait to welcome you all into the world of Jamiroquai.”

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