Country music legend Dolly Parton is launching an NFT platform titled ‘Dollyverse,’ to go alongside the release of her novel ‘Run, Rose, Run’ and its companion album. To promote her multi-faceted venture, Parton will be making her first appearance at the annual Texas-based South by Southwest (SXSW) festival, which commences next week.
More specifically, Parton will be attending Austin City Live at The Moody Theatre, Austin, on March 18th, where she will discuss her upcoming book with co-author James Patterson, as well as perform both new and classic songs of hers.
The event will be live-streamed for free on the Dollyverse platform, which has been developed in partnership with Fox Entertainment’s Blockchain Creative Labs (BCL). In addition to viewing Parton’s SXSW performance virtually, fans will also be able to purchase limited-edition NFTs of the album, as well as a limited series of Dolly-inspired NFT artwork. There will also be NFTs given to those who engage with the event, with in-person attendees receiving a free NFT, and virtual attendees receiving tokens.
As this year’s event marks SXSW’s first-ever plunge into NFT action, BCL will be the first blockchain-sponsor of the festival. Throughout the event, participating artists, filmmakers, and brands will be able to create, distribute, and sell NFTs of their work using the SXSW x BCL NFT marketplace.
For those wishing to get a taste of Parton’s new content as soon as it is released, make sure to pencil-in March 4th for the companion album launch, and March 7th for the launch of the book.
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