Limit Break, a Web3 gaming company that recently raised two hundred million dollars, paid $6.5 million for a Super Bowl ad spot.
While we’re still a couple of months away from the Super Bowl LVII, companies out there are, working on their commercials as we speak.
From beer companies to carmakers, every big brand wants a piece of the action. There have been some strange ones over the years.
This season, NFT enthusiasts will be delighted to know that their world will be represented during the game.
What NFT Commercial Will Air During Super Bowl LVII?
So, what commercial will air? The Web3 gaming company called Limit Break will air its first TV commercial during Super Bowl LVII. The game will be aired live on Fox in Feb 2022.
This is a pretty big get for the Limit Break team. According to Nielsen, the last Super Bowl had over 112 million viewers in the United States alone. As a whole, NFL games make for 75 out of 100 most-viewed TV broadcasts in a given year.
Limit Break had to fork over $6.5 million to get its commercial during the Super Bowl. That’s just the cost of the ad spot. It’s not clear how much the company is spending on production costs.
Who’s Behind Limit Break?
The company was founded by two entrepreneurs, Gabriel Leydon and Halbert Nakagawa. The duo also managed to raise $200 million in funding last August. The round was led by FTX, which itself had an ad slot during Super Bowl LVI.
So why’s the team behind Limit Break spending so much money on a single ad? For starters, this isn’t the first time Leydon and Nakagawa have taken their company to the Super Bowl. The two co-founders previously started a company called Machine Zone.
At its peak, Machine Zone was one of the most valuable private companies in the world. It was behind games like “Game of War” and “Mobile Strike.” The company featured celebrities like Arnold Schwarzenegger, Mariah Carey, and Kate Upton in commercials during its heyday.
And there’s also the fact that they’ll probably make their money back. According to a study by Hive and Elevate Sports Ventures, Super Bowl delivers more than $170 million worth of brand exposure for its sponsors.
Will We Have Another “Crypto Ball”
As you already know, Limit Break isn’t the first Blockchain-based company to advertise during the Super Bowl. The last Super Bowl had ties to Bored Ape Yacht Club featured an eToro commercial and had Snoop Dogg and Eminem as halftime performers – two extremely well-known NFT enthusiasts.
Will we see a repeat of the “crypto ball” during this year’s Super Bowl? Probably not. While Crypto.com and Coinbase are featured as investors, it’s hard to replicate the same hype levels.
Nonetheless, it’ll be interesting to see how the Limit Break team plans to market its product during the game. And we’ll definitely be keeping an eye out for their ad.
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