YGG has been a pioneer in expanding the play-to-earn model and empowering gamers worldwide, it also hopes to fulfill the goal of presenting new opportunities to not just gamers, but people who have a creative vision and can build on it. Enabling this, we are proud to introduce Andrew N. Green, who has joined YGG as Head of Developer Relations.
Andrew will play a key role in further developing the YGG ecosystem by building a team to interact with game developers in all segments of the industry (Indie, AA, AAA, console, mobile, Metaverse, blockchain). YGG Developer Relation’s goal is to help game developers find the knowledge and resourcing they need to be successful in testing new endeavors in Web3, or in developing and launching their vision successfully by leveraging YGG’s network and community. Andrew’s role will also ensure that the YGG community always has priority access to new games in development or that are on a path for launch.
“I will be working to help build content and curriculum as an educational beacon and point of access to Web3 game development and for Web3 natives to learn more about game traditional design, production, and management,” said Andrew.
Andrew’s efforts are dedicated towards helping YGG create a strong brand and foothold in the gaming ecosystem as the leading play-to-earn and blockchain gaming guild in the world. With Andrew on board, YGG will be able to identify potential collaboration and support opportunities it can be a part of to further the play-to-earn ecosystem.
Prior to his role at YGG, Andrew was the head of business operations at TinyCo, a mobile video game studio, where he helped build, launch, and operate titles including Family Guy: The Quest for Stuff, Marvel Avengers Academy, and Harry Potter: Hogwarts Mystery. As an operations and growth executive with 20 years of experience in the games industry, Andrew has held a wide variety of roles in product development, marketing, live operations and creatives having led product launches for Electronic Arts, Take-Two Interactive, and Atari.
He also has an investing background where he contributed to start the gaming practice at venture capital firm Andreessen Horowitz (a16z). Andrew leverages his experience to invest in and advise early-stage games and games-adjacent companies. With a strong love for world-class interactive entertainment, Andrew attempts to connect teams’ visions with their audiences, to create products that will help projects evolve into franchises worth billions.
Building on this vision, Andrew is very involved in Web3 projects, as he was also the co-founder of Knock Knock, building metaverse creator tools and technology in HTML5. Andrew also co-founded Strider, a Web3 platform that helps harness the creative power of communities to build new game and entertainment intellectual property (IP). Strider gives people instant and transparent access to teams developing new IP, and allows them the opportunity to co-create and invest. They are exploring new and better ways to ensure transparent ownership and compensation for creators and contributors.
Through Strider, Andrew has presented this opportunity to the YGG community, where members of the guild will be able to collaborate on the concept and production processes of new games and story-worlds with developers. As one of the first communities to support Strider’s rapidly growing projects with guild participation and investment, YGG will also be working with Strider to effectively identify earlier stage opportunities from a variety of constituents like new teams, IP owners and NFT profile picture (PFP) projects that need creative and development resourcing and are looking to garner support from more lively communities in their transition to Web3.
For more information on Andrew, check out his Twitter.
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