Rapper, songwriter and unofficial ambassador to Web3, Snoop Dogg, has launched the ‘Passport Series’ NFT to compliment his latest world tour. Through the magnificent digital asset, fans will be able to join Snoop and his team behind the scenes on his journey around the globe.
As he gears to spread his own particular brand of music to folks far and wide, Mr. Dogg has debuted a new kind of NFT so fans can follow him wherever he goes. As a result, the first ever ‘evolving tour collectible’ will provide holders with a unique opportunity to experience life backstage with the legendary musician.
Available now via a dedicated website, interested parties can pick up the ‘Passport Series’ NFT for the modest fee of 0.025 ETH using a crypto wallet, or $46 in old money via the Crossmint platform. Once in possession, holders will unlock regular tour updates such as videos and images, as well as free art airdrops, music and merch access, and priority minting for future drops.
The excellent new assets were developed in collaboration with Web3 development studio, Transient Labs, in a deal brokered by the WME talent agency.
“With the Passport Series, I can give my fans the opportunity to travel the world with me — no one’s ever done that.” – Snoop Dogg
Snoop Dogg Continues to Champion the Web3 Cause
Snoop Dogg has made no secret of his love for all things Web3, continually shining a light on the innovative tech from his lofty perch. Back in 2022, he revealed his intentions to turn Death Row Records into a Web3 record label, then performed at the glamorous VMAs with fellow rap legend, Eminem, in the persona of their Bored Ape NFTs. All in addition to setting up residence within the ever-growing Sandbox Metaverse.
So, as music artists continue to innovate within the Web3 sphere, Snoop Dogg may have hit on a novel application for the highly versatile NFT.
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