Twisting high-end fashion with cutting-edge technology, the luminary luxury mason, Gucci, is gifting its custodians of Material NFTs with exclusive, tangible delights: iconic bags and purses.
Holders of Gucci Material NFTs will soon be able to swap their tokens for one of these chic fashion items for free, showcasing Gucci’s appreciation for early adopters and underscoring the luxury brand’s respect for its Web3 community members — much to the satisfaction of NFT holders during a time of uncertainty in both the cryptocurrency and NFT realm.
Those not wanting to claim their rewards can still part with their Material NFTs, peddling it to other ardent collectors on secondary marketplaces to folks wishing to secure a tangible limited-edition Gucci artifact.
The fashion industry is about to get a massive upgrade!
Gucci is about to begin rewarding its NFT holders with physical pieces.
Here’s everything you need to know.👇
— Kermit 🐸 (@crypto__kermit) July 22, 2023
Gucci’s Cryptic World
Previously veiled in intrigue, the Gucci Vault NFTs have registered a solid floor price, hovering around the $600 mark since inception, even before the project revealed the true value behind the cryptic gems. In a calculated move, Gucci garnered attention for its digital assets by teasing fans through digital imagery, showcasing physical items that will be offered to NFT collectors. Each featuring its famed interlocking G pattern and red-and-green stripes, adding alure to the forthcoming coveted prizes.
Although the fashion brand is not the first of its kind to delve into the world of luxury on-chain — with Louis Vuitton, Dolce & Gabbana, Ralph Lauren, and more capitalizing on Web3 incentives — Gucci’s generosity in gifting these rewards a year after its original NFT debut without a price tag sets the fashion brand apart.
Not forgetting, Gucci has an ongoing relationship with Yuga Labs, with which it joined forces in a venture for Metaverse and NFT initiatives. The initial project created through the partnership, ‘Otherside: Relics by Gucci’, outstandingly featured 3,333 KodaPendants with tangible necklaces linking to the NFTs, available to all Vessel and Koda NFT holders.
The giving spirit of Gucci Material NFTs alongside its other Web3 initiatives distinguishes the fashion brand’s from its peers exploring Web3. With a forward-thinking mindset and dedication to enhancing its brand through technological advancements, Gucci offers loyal customers high-value content and unique experiences like no other.
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